Station dwell times are increasing, providing unique opportunities for deeper engagement with this audience
After 30 years of experience in Train Station Advertising, Focal Point Advertising has assembled in a free eBook, the top tips you need to know before you buy any Train Station Advertising space.
More than one billion passengers travel by rail each year. It is an enormous target audience and is growing at a rate of 10% per annum (ATOC). The audience is often affluent and influential with 65% ABC1 and 57% Business Decision Makers.
All train operating companies have advertising opportunities, and the railway platform is the perfect place to grab their attention, with the average traveller spending 18 minutes waiting for a train and 13 minutes on their journey.
National Rail advertising is ideal for call-to-action campaigns as potential customers have time to absorb details of your advert and even dial a number or access a website as they wait.
Research has proven the longer consumers spend looking at adverts, the more likely they are to remember and act on them.
There are different size opportunities: 4-sheets, 6-sheets, 48-sheets, banners, floor vinyls and innovative digital formats – all built to maximise audience delivery.
Giant LED screens are available at London termini stations, which in partnership with Sky, deliver up-to-the-minute news and weather.
Prices start from £200 per panel per 2-weeks (based on a 4-sheet at a regional station).
With an average station dwell time of 18 minutes, rail advertising provides brands with an opportunity for extended one-to-one engagement. Rail has become an increasingly popular mode of transport, with passenger numbers doubling over the past 10 years. With 65% ABC1, the rail audience is highly desirable for advertisers.
Simon Miller, Operations Manager
Focal Point Advertising
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Focal Point has been an industry leader in out-of-home advertising since 1987, helping businesses and customers deliver successful campaigns from planning through to delivery.
Based in Berkshire, we are a one-stop-shop for all your out-of-home media and advertising needs and offer a full range of services including negotiating, buying, contracting, invoicing, printing, creative and production and execution.
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