The most standard formats of posters are 4 and 6 sheet sizes.4 sheet posters are 60 inch x 40 inch and are the old UK standard sized posters for platforms advertising. 6 sheet are marginally bigger and are effectively the European sized 4 sheet and measure 1800mm x 1200 or in old money – 70 inch x 48 inch. There is not a lot of difference in size but there is in cost. As you can see from this picture, the two posters are next door to each other and the choice we have as advertisers is, “Do we go for the larger size or do we book 2 of the smaller size – maybe on the same station, but different platform or even different stations – for the same money. That’s right, 4 sheet sized posters are, in most cases, half the cost or less than half the cost – dependent on the station.
Don’t buy any advertising space until you download your FREE “Essential Guide to Train Station Advertising” by clicking on the image above.
So if you are looking for value for money and getting the most for your advertising budget, Focal Point are the company to call. We have not been in business for 25 years by focusing on how much money we can make but on how we can help our clients maximise their advertising budget.
Train station advertising is just one of a number of services in the outdoor and out of home industry that Focal Point can offer and if you need any more information or would just like to run a few ideas past us, then please give us a call on 01256 767837. We guarantee we will help you get miles more from your advertising budget.